5 Google Business Profile tips for London ON small businesses
Five quick wins to help your London, Ontario business show up higher in the Google Map pack — most take under 15 minutes.
Your Google Business Profile (GBP) is the single highest-leverage free marketing tool a local business owns. If you serve customers in London, Ontario, here are five things you can do this afternoon to start showing up more often.
1. Pick the right primary category
Your primary category is the biggest single ranking signal in the Map pack. "Marketing Agency" and "Marketing Consultant" target different searches — pick the one that matches what people actually type.
2. Add weekly Google Posts
GBP rewards activity. A 2-sentence update each week (an offer, a tip, a new project) keeps your profile fresh.
3. Get reviews — and reply to every one
Aim for one new review per week. Reply within 24 hours, mention the service, and where it makes sense, mention London or the neighbourhood you served.
4. Upload geo-tagged photos
Real photos of your work, taken on a phone in London, beat stock images every time. Upload 2–3 per month.
5. Fill in every single field
Services, products, attributes, hours, holiday hours, opening date. The completeness of your profile directly impacts how often Google shows it.
Want help getting this dialled in? Book a call and we'll audit your GBP for free.